GILBERT MAKES LARGEST EAST TEXAS TV BUY BY A DEMOCRATIC IN 16 YEARS, FOCUSED ON “BATTY” GOHMERT’S EXOTIC LUXURY TRIPS
October 12 2020
TYLER, Texas--Tyler rancher and small businessman Hank Gilbert on Monday launched the largest ad buy by a Democratic candidate since 2004 in Texas’ First Congressional District. Gilbert is spending $50,000 a week on an ad that is critical of incumbent Gohmert’s expensive and questionable junkets to places like the Ukraine and Cairo.
“While Louie was fooling around in the Ukraine, Cairo, and London, and voting against protecting pre-existing conditions more than 60 times, four rural hospitals in his district were closed, and thousands remain without access to affordable healthcare,” Gilbert said. “He cares more about being a tourist than caring for his constituents.”
The buy, which includes network and cable distribution in the Tyler/Longview and Shreveport media markets, launched Monday morning with network ads. Cable ads begin Tuesday.
“This buy is more than prior opponents of Congressman Gohmert have raised during their entire campaigns,” said Vince Leibowitz, spokesperson for the Gilbert campaign.
To date, Gilbert has raised nearly half a million dollars in his bid to defeat Congressman Louie Gohmert (R-Tyler), who regularly makes headlines as one of the nation’s most odd-ball members of the United States Congress. In fact, the Houston Chronicle, the largest daily newspaper in Texas, and the largest daily covering the district, recently called Gohmert “batty” and endorsed Gilbert for the position.
“Thanks to more than 20,000 small-dollar donors across this district, across Texas, and from across the nation, we have been able to wage a highly competitive campaign against my opponent,” said Gilbert.
Gilbert’s campaign has also been spending approximately $23,000 per week on targeted digital advertising to persuadable voters, including spots on the pay-for-TV service Hulu. The campaign has already spent close to $100,000 on this outreach, Leibowitz said.
“Louie Gohmert knows that East Texans are fed up with his antics and failure to do anything meaningful for our region,” Gilbert said. “That’s why he’s now distancing himself from the Republican Party and even President Trump. He recently told the Lufkin Daily News he represented ‘no party.’ That’s just another untruth, like his German magic powder that kills COVID.”
“To see Louie Gohmert denounce the Republican Party and the President by claiming he represents no party is the height of hypocrisy. He was defending the President’s actions just last week. It’s clear to East Texas voters that Louie is about Louie, first and last, and nobody else,” Leibowitz said.
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